Imagine, if you can, America’s most influential celebrity telling the world that she loves you and she loves your product.
And all of this, at the low price of next-to-nothing.
... All in all, David’s Tea “hit the jackpot,” marketing expert Demetrios Vakratsas concluded Friday.
For any company, especially one that relies on word-of-mouth advertising — rather than paid advertising in traditional media — Oprah’s endorsement “is a dream placement,” the McGill University, Desautels faculty of management professor, said.
David’s Tea was launched in 2008 by David Segal (BCom'04) and his cousin and business partner Herschel Segal, who founded Le Château.
Read full article: Montreal Gazette, April 13, 2013