Crowdfunding’s profile has been on a constant rise ever since it first landed two decades back. It’s an ideal platform for entrepreneurs in edgy sectors looking for capital, as well as for getting consumers directly involved in funding products that interest them. The other side of the equation has always been to get funding for traditionally under-served entrepreneur groups like women or people of colour.
The upshot? According to a study authored in part by Desautels Assistant Professor Peter Younkin, 2015 saw North-American crowdfunding efforts outperform angel investors by a huge margin — but the very groups that could benefit most are losing out.