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Pokémon Go: a boon for businesses
Professor Warut Khern-am-nuai is a co-author on a study revealing that Pokémon Go does not merely bring health benefits, as has been widely studied, but also contributes to increased restaurant business revenues.
His research finds that restaurants located in close proximity to PokéStops, a key element of the game, see a visible increase in customers, as compared to those that do not have a PokéStop nearby.
This finding suggests major implications for the future of collaboration between technology companies and businesses.