Journalists and social media users exert influence over product recall decisions

In 2023, product recalls in Canada hit an all-time high – there were well over 2,000 of them. Manufacturing companies are typically the ones to issue these recalls, and their decisions are affected by journalists and social media users. “Journalists’ praise about safety in a manufacturer’s products leads to increased disclosure of product safety defects, while their criticism curbs such disclosure,” writes Vivek Astvansh in an article in The Conversation. “In contrast, social media users have the opposite effect: their criticism increases disclosure but their praise makes no difference.”