This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining...
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets./engineCategory: School of...
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research./engineCategory:...
This workshop will provide an overview on the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model canvas....
This event is part of the Design for the Global Majority project. Closing keynote by Witold Rybczynski, Martin and Margy Meyerson Professor Emeritus of Urbanism, University of Pennsylvania, and...
This event is part of the Design for the Global Majority project. Exhibition vernissage (5:00 p.m. in room 114) will be followed by a keynote talk (6:00 p.m.815 rue Sherbrooke Ouest, Montreal, QC,...
This event is part of the Design for the Global Majority project. International symposium with presentations by MCHG alumni and scholars.3650 rue McTavish, Montreal, QC, H3A 1Y2, CA...
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