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Robert Soroka

Valentine's Day vendors profit from lovestruck consumers

Wed, 2016-02-10 13:46

Love is in the air at this time of year. It’s also in store windows, which are bursting with red and pink hearts in hopes of attracting lovestruck shoppers.

Downtown Montreal’s new flagship Victoria’s Secret store is awash with enough hot pink and racy red displays of corsets, G-strings and bustiers to make any guy blush. David’s Tea has its sweetheart collection and “honey i dew” flavours on display. Restaurants are promoting lovers’ prix fixe menus to spice up the romance.

Source Site: /desautels

Boxing Day losing its appeal with Canadian shoppers

Thu, 2016-01-07 10:02

If you’re planning to skip the Boxing Day sales this year, you’re not alone. Once considered the best day of the year for deals, Dec. 26 is increasingly losing its appeal for Canadian shoppers. 

“For the longest time, Boxing Day was considered to be the day — and realistically the week — to enjoy lower prices,” Robert Soroka, a marketing professor at McGill University, tells Yahoo Canada News. “It was really a very exciting time because it was considered to be that one day of the year where you could essentially walk off like a bandit."

Source Site: /desautels

Holidays: Story Tips for Journalists (2015)

Wed, 2015-12-16 13:06

Here are some story ideas for the upcoming Holiday season:

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Source Site: /newsroom

Béliveau set a fine example

Mon, 2015-09-21 10:58

What Would Jean Béliveau Do?
There should be a course at Canadian universities with that title to teach young people about important life skills in different situations. That could be one way to honour the Canadiens legend following his funeral this week.

Source Site: /desautels

Sugar Sammy gets last laugh with publicity stunt

Mon, 2014-11-24 14:35

One of the province’s best known stand-up comics is likely laughing all the way to the bank with a new advertising campaign.

... ”This is marketing 101,” Robert Soroka, a marketing professor at McGill University said.

The advertisement and the fallout is a well orchestrated publicity campaign that Sammy has executed perfectly.

Read full article: Global Montreal, November 21, 2014

Source Site: /desautels

Step Aside Fashion Week – Habs Fashion Is Taking Over Montreal

Fri, 2014-05-09 15:20

You don’t have to walk far down the streets of Montreal to see what’s on everyone’s mind. Habs fans all over the city are boasting their hockey pride with that red, white and blue.

From keeping it simple to going all out, playoff fashion has taken on a life of its own.

... Robert Soroka, a Marketing professor from the McGill Desautels Faculty of Management, insists the symbolism of “the jersey” is all about wanting to be a part of that famous team spirit.

Source Site: /desautels