Quick Links

Robert Soroka

Sugar Sammy gets last laugh with publicity stunt

Mon, 2014-11-24 14:35

One of the province’s best known stand-up comics is likely laughing all the way to the bank with a new advertising campaign.

... ”This is marketing 101,” Robert Soroka, a marketing professor at McGill University said.

The advertisement and the fallout is a well orchestrated publicity campaign that Sammy has executed perfectly.

Read full article: Global Montreal, November 21, 2014

Source Site: /desautels

Step Aside Fashion Week – Habs Fashion Is Taking Over Montreal

Fri, 2014-05-09 15:20

You don’t have to walk far down the streets of Montreal to see what’s on everyone’s mind. Habs fans all over the city are boasting their hockey pride with that red, white and blue.

From keeping it simple to going all out, playoff fashion has taken on a life of its own.

... Robert Soroka, a Marketing professor from the McGill Desautels Faculty of Management, insists the symbolism of “the jersey” is all about wanting to be a part of that famous team spirit.

Source Site: /desautels