News

Boxing Day losing its appeal with Canadian shoppers

Published: 7 January 2016

If you’re planning to skip the Boxing Day sales this year, you’re not alone. Once considered the best day of the year for deals, Dec. 26 is increasingly losing its appeal for Canadian shoppers. 

“For the longest time, Boxing Day was considered to be the day — and realistically the week — to enjoy lower prices,” Robert Soroka, a marketing professor at McGill University, tells Yahoo Canada News. “It was really a very exciting time because it was considered to be that one day of the year where you could essentially walk off like a bandit."

Read full article: Yahoo! Finance, December 24, 2015

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