Step Aside Fashion Week – Habs Fashion Is Taking Over Montreal


You don’t have to walk far down the streets of Montreal to see what’s on everyone’s mind. Habs fans all over the city are boasting their hockey pride with that red, white and blue.

From keeping it simple to going all out, playoff fashion has taken on a life of its own.

... Robert Soroka, a Marketing professor from the McGill Desautels Faculty of Management, insists the symbolism of “the jersey” is all about wanting to be a part of that famous team spirit.

Read full article: Global Montreal, May 8, 2014