Updated: Mon, 07/22/2024 - 15:29

Gradual reopening continues on downtown campus. See Campus Public Safety website for details.

La réouverture graduelle du campus du centre-ville se poursuit. Complément d'information : Direction de la protection et de la prévention.

MUPD 200 Introduction to Music Marketing (3 credits)

Offered by: Music Research (Schulich School of Music)

Overview

Music Professional Development : Business models for monetizing music effectively in the digital era; music marketing fundamentals; music value chain; traditional and new marketing tools; publicity, advertising and promotion; the e-press kit; touring and merchandising; online distribution; social network marketing strategies; rebirth of video content; viral marketing; marketing for subscriptions, wireless; global perspectives.

Terms: Winter 2025

Instructors: There are no professors associated with this course for the 2024-2025 academic year.

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