Note: McGill’s new Course Catalogue will replace the eCalendar. The Course Catalogue is expected to go live the week of April 22nd. When the new site is published, "mcgill.ca/study" will be redirected to the new Course Catalogue website.
Overview
Marketing : Frameworks, concepts, and tools for gaining insights into customers, and using these insights to develop effective marketing programs.
Terms: Fall 2024
Instructors: Blanchette, Simon (Fall)
