In-person class cancellation and work-from-home / Annulation des cours en présentiel et télétravail

Updated: Tue, 03/10/2026 - 17:14
In-person class cancellation and work-from-home / Annulation des cours en présentiel et télétravail. McGILL ALERT! Due to freezing rain all in-person classes and activities on Wednesday, March 11, will be cancelled. Staff are asked not to come to campus tomorrow unless they are required on site by their supervisor to perform necessary functions and activities. See your McGill email for more information.
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ALERTE McGILL! En raison de la pluie verglaçante, tous les cours et activités en présentiel prévus pour le mercredi 11 mars sont annulés. Nous demandons au personnel de ne pas se présenter sur le campus demain, à moins que leur superviseur ne leur demande d’être sur place pour accomplir des fonctions ou activités nécessaires au fonctionnement du campus. Pour plus d’informations, veuillez consulter vos courriels de McGill.
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Note: This is the 2024–2025 eCalendar. Current program and course information is now found in the McGill Course Catalogue at https://coursecatalogue.mcgill.ca/.

MGCR 638 Marketing Management (1.5 credits)

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Management Core : A comprehensive overview of the fundamental principles of marketing. The primary focus is on understanding customers and creating value by offering solutions to their problems that can be branded, communicated and distributed using an omnichannel approach. Appreciate the importance of marketing for business, marketing and ESG adoption and for designing winning marketing plans for organizations.

Terms: Fall 2024

Instructors: Sakalauskas, Dennis (Fall)

  • **Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the fourth lecture day.

  • Restriction: Open only to M.B.A. students.

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