INSY 653 Analytics for Digital Business Models (3 credits)

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies


Information Systems : Conceptual background coupled with hands-on experience with methods and tools needed to enable digital business models to strategically leverage analytics, with the goal of improving firm performance and decision-making, and attaining a competitive advantage. Topics include understanding online word-of-mouth through analysis of structured and unstructured data, distinguishing between homophily and influence in online social networks, mobile commerce, and more.

Terms: This course is not scheduled for the 2024-2025 academic year.

Instructors: There are no professors associated with this course for the 2024-2025 academic year.

  • Prerequisite(s): INSY 642 Minimum Grade or Test Scores : B-

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