Note: This is the 2024–2025 eCalendar. Current program and course information is now found in the McGill Course Catalogue at https://coursecatalogue.mcgill.ca/.
Overview
Marketing : Overview of digital and web-based marketing principles and areas such as social media, search engine optimization, search engine marketing, content marketing, email marketing, and e-commerce. Design of digital strategies to drive business growth.
Terms: Fall 2024
Instructors: Mottaghi, Hoda (Fall)
