Tronc commun de gestion : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Automne 2023, Hiver 2024, Été 2024
Instructors: Sarigollu, Emine; Han, DaHee; Haruvy, Ernan (Fall) Doré, Bruce; Etemad, Hamid; Zhao, Clarice (Winter)
Restrictions: Open to U1, U2, U3 students.