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Certificat (Cert.) marketing appliqué (30 unités)

Offered by: Développement de carrière et perfectionnement professionnel     Degree: Certificate in Applied Marketing

Program Requirements

Le certificat en marketing appliqué s'adresse aux étudiants souhaitant acquérir les connaissances fondamentales en marketing qui leur permettront de postuler avec confiance dans des organisations commerciales, industrielles ou sans but lucratif. Les étudiants apprendront les concepts et les théories de base du marketing et auront l'occasion d'utiliser leurs connaissances dans des cas pratiques.

Cours obligatoires

  • CGMG 318 Selling Models and Business Negotiation (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Gestion générale : Application of selling models to effectively harness digital media to convert online prospects into customers and retain them using Internet resources. Strategies to build long-term partnerships with online and traditional customers and promote new ventures through search engine optimisation (SEO) to achieve business and marketing objectives. Application and practice of the business negotiation process and strategies for traditional and online stakeholders.

    Terms: Automne 2020

    Instructors: Sacksner, Jeffrey (Fall)

  • CMRK 200 Fundamentals of Marketing (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    CMRK : Fundamental theories and principles of strategic marketing. Role of the marketing professional in the corporate environment. Applications of marketing practices to new businesses. Development of a marketing plan.

    Terms: Automne 2020, Hiver 2021

    Instructors: Royce, Charles (Fall) Royce, Charles (Winter)

  • CMRK 225 Marketing Statistics and Research (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    CMRK : Basic statistics for marketing research. Qualitative and quantitative data collection techniques, traditional and digital. Use of secondary on-line data: determining reliability, interpretation, analysis.

    Terms: Automne 2020

    Instructors: Di Luzio, Linda (Fall)

  • CMRK 235 Digital Media Marketing (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    CMRK : Electronic marketplaces and their evolving role in Internet business. New channels of marketing, including social media, advertising and communication. Planning, executing, and managing e-commerce. Web analytics, customer analysis, search engine optimization, search engine marketing and issues of permission and privacy.

    Terms: Automne 2020

    Instructors: Gardner Gregory, Kevin (Fall)

  • CMRK 320 Principles of Consumer Behaviour (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    CMRK : Foundational and emerging concepts of consumer behavior. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Ethical and responsible use of digital marketing tools.

    Terms: Hiver 2021

    Instructors: Gardner Gregory, Kevin (Winter)

  • CMRK 321 Integrated Marketing Communications (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    CMRK : Marketing communications mix: advertising (in both traditional and digital media), publicity, promotion, creative tactics, direct marketing, marketing-oriented public relations, buzz creation, and sponsorships. Communication theory and ethical practice. Use and effects of social media

    Terms: Hiver 2021

    Instructors: Dellar, Mary (Winter)

  • CMRK 322 Basics of Service Marketing (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    CMRK : Differences between marketing of products and of services. Marketing mix for service business. Balance of supply and demand. Permissible nature of a service in relation to time. Value and quality of services. Managing service operations. Customer satisfaction.

    Terms: Hiver 2021

    Instructors: Dellar, Mary (Winter)

  • CMRK 325 Global Marketing (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    CMRK : Issues faced by businesses when entering and operating in foreign markets: changes in product, pricing, channels, and communications policies. Export marketing in the Canadian context.

    Terms: Hiver 2021

    Instructors: Djafari, Yasmine (Winter)

  • CMRK 430 Marketing Applications (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    CMRK : Integrative, capstone course: cultivating skills and techniques required for effective marketing planning. Application of theories and skills learned in previous courses. Situational analysis and problem-solving skills. Cases and marketing simulation.

    Terms: This course is not scheduled for the 2020-2021 academic year.

    Instructors: There are no professors associated with this course for the 2020-2021 academic year.

  • CPRL 221 Professional Communication and Networking (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Relations publiques : Fundamental theories and practices of communication and networking (internal and external) in the workplace. Writing, speaking, presentation and team interaction skills.

    Terms: Hiver 2021

    Instructors: Walsh, Brendan (Winter)

School of Continuing Studies—2020-2021 (last updated juin. 12, 2020) (disclaimer)
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