Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2019, Winter 2020
Instructors: Hamid Etemad, Hee Ryung Kim, Robert H S Soroka (Fall) Yi Lu, Nathan Yang, Emine Sarigollu (Winter)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management