Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2017, Winter 2018, Summer 2018
Instructors: Hamid Etemad, Thomas Dotzel, DaHee Han, Mary Dellar, Hee Ryung Kim (Fall) Yi Lu, Nathan Yang, Charles Royce, Robert H S Soroka (Winter) Mary Dellar, June Soo Lee (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management