CMR2 543 Service Marketing (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)


Marketing : This course constitutes an in-depth examination of marketing as applied to the service sector of the economy and distinguishes between the marketing of products and that of services. The market-focused orientation of service organizations in both the private and public sectors will be studied, and the potential impact of this orientation on organizations competing to survive in service markets will be defined. The course develops understanding of service organizations and the ways in which a well-planned and organized marketing effort may have an impact on the development of such organizations. The course will focus primarily on the North American service market and will include case studies on both Canadian and American service organizations.

Terms: This course is not scheduled for the 2011-2012 academic year.

Instructors: There are no professors associated with this course for the 2011-2012 academic year.