CMIS 530 Web Analytics for Internet Business (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Management Information Systems : Understanding of the web analytics terminology. Fundamental techniques for measuring a website's success and effectiveness. Analyse web visitor traffic and data to meet a website's objectives and to improve online marketing.

Terms: Fall 2011

Instructors: Herman Tumurcuoglu (Fall)