The Soulful Economy

Today the millennial generation, which comprises close to 90M people in NA, as well as many baby boomers, is demanding a change in the manner in which they interact with the world around them. The money they spend has to have an added benefit to their surroundings and exemplify a set of core values, which respect the vision of the world they wish to live in and help mold. There is a movement to return to the experience of community, both physical, and virtual, where shared values will be the common bond.

Small independent local businesses (98% of all North American business) have been the foundation on which their communities were built. Today these small businesses are struggling. Developers, big box and major retailers, volatile and compressed margins, unstable supply chains, lack of access to capital, lack of access to analytics and competitive on-line exponential growth being some of the main culprits.

Read full article: Huffington Post, 26 April, 2016