Alumnus, Sirk Verelst, on Business Lessons from Indonesia
Too often the news in North American media about Indonesia is bad: natural disasters, terrorism, economic uncertainty. After 15 years as a resident of Jakarta, Montreal native Sirk Verelst, 43, long ago learned to see beyond the headlines. As a successful business owner, he focuses on the opportunities, of which there have been many for his company, Kardono Creative Action. Mr. Verelst founded it in 1998 with his wife, who is Indonesian. Kardono specializes in helping corporations with branding. Mr. Verelst graduated from McGill University in 1988, with a civil engineering degree and a minor in marketing. He cut his teeth in the brand business in Canada, working with his father. “It's a family tradition. My father did product design, interiors, architecture and exhibitions in Europe and Canada. Then he taught at university in Montreal.
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