BSRM Retail Creative Collab x Nespresso!

Monday, January 15, 2024toThursday, February 29, 2024

Join our inaugural Retail Creative Collab x Nespresso!

Nespresso is all about experience. This will be an inspiring competition designed to promote collaboration and provide participating student teams the opportunity to ideate a creative strategic solution for a leading premium retail brand. BSRM and Nespresso Canada will challenge teams to generate creative, collaborative, and scalable strategy to attract the student customer segment to the Nespresso brand.

The Challenge

To unleash Nespresso Canada’s full market potential and drive new customer acquisition in the coming years, it will require creating value and improving its relevance for younger age groups (18+). For this competition, Nespresso would like to focus specifically on students as the target market for the proposed ideas.

What to expect?

Phase 1

Ideation submission requirements:
  • 5-page slide deck
  • 90-second ‘elevator pitch’ video
Evaluation criteria:
  • Creativity and Innovation
  • Scalability and Feasibility
  • Impact on business stakeholders and customers

Phase 1 Submission Deadline:
Monday, January 22, 2024 at 9:00 am EST to bsrm [at] mcgill.ca

Five (5) finalist teams will be announced:
Friday January 26th, 2024.

Final Phase

Finalist teams will gain invaluable support by having access to Nespresso experts and resources to take their final presentations to the next level.

Activities include:
  • Nespresso Virtual Branding Workshop
  • Mentoring Sessions: each team will be assigned their own mentor from the senior leadership team at Nespresso Canada
Final presentation requirements:
  • 10-page slide deck
  • 10-minute presentation
  • 5-minute Q+A
Evaluation criteria:
  • Creative and Innovative
  • Team Collaboration
  • Scalable and Feasible
  • Business Impact
  • Sustainable

In-person final at Nespresso HQ:
Monday February 26th, 2024. 9:00 am – 11:30 am

Prizes to Win!

  1. Total prize money of $10,000 across 4 categories
  2. Potential Nespresso internship opportunity


There is no registration fee.

Registration deadline: January 15, 2024

Open to McGill undergrad students only.

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