Does a new hire signal new beginnings for Aimia?

Aimia Inc. has named Nathaniel Felsher as president and chief strategy officer, less than a week after announcing a deal to sell its flagship Aeroplan loyalty program to a consortium led by Air Canada. In the wake of this news, Professor Karl Moore comments on the future of Aeroplan and the use of data analytics.

“Data analytics in a specific industry set — frequent flyer miles and loyalty programs — is very useful. And they have some global experience, not only themselves but the new hire,” says Professor Moore.

Read more in the Montreal Gazette