Why usability matters
Your website is your primary marketing tool, the face you show the world, and the #1 way that people get to know you and what you do. After their very first visit, your audience will form long-lasting opinions — not just about your website, but about your professionalism and credibility as well.
As well, an easy-to-use website saves a ton of time — both for your visitors, who benefit from clear paths to what they're looking for and for you, as those visitors find their answers online instead of calling you.
The bottom line: you need to know how effective your website is. And if it isn't, you need to fix it.
Want to know more about usability testing? Contact us at webcomms [at] mcgill.ca.