Marketing (For-Non-Management-Students)


Marketing is key to the success in all businesses. Do you want to understand the fundamental concepts of marketing and a framework for applying marketing in a decision-making context?  

The Desautels Faculty of Management offers Minors for non-management students that allow you to develop a variety of managerial skills that will serve you throughout your chosen careers.  

As a Marketing minor, you will gain a solid understanding of marketing basics and marketing research methods to help you gain skills that you can apply to your future career. At the end of the program, you’ll be able to apply your knowledge and creativity to generate practical, relevant and effective marketing plans. 


A Marketing degree can prepare you for a career in brand management, advertising, digital marketing, sales management, business-to-business marketing, or e-commerce and retailing. Leverage your creative skills in content or digital marketing or refine your love of data as a digital marketing or SEO analyst. 

Potential jobs include:  

  • Advertising manager 
  • Brand manager  
  • Creative director 
  • Content marketing specialist 
  • Digital marketing manager 
  • Marketing data analyst 


McGill’s Marketing faculty members have produced high quality publications in top marketing journals. They offer insights to students in diverse areas of marketing practices.  

Ready to apply?

Check the full admission requirements for information about deadlines and whether supporting documents are required as part of your application. 

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