Updated: Fri, 10/11/2024 - 12:00

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Accès au campus et aux immeubles, cours et modalités de travail : retour à la normale à compter du samedi 12 octobre. Complément d’information : Direction de la protection et de la prévention.

MRKT 483 International Marketing Management (3 unités)

Offered by: Gestion (Gestion)

Vue d'ensemble

Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.

Terms: Automne 2024

Instructors: Etemad, Hamid (Fall)

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