Note: This is the 2024–2025 eCalendar. Current program and course information is now found in the McGill Course Catalogue at https://coursecatalogue.mcgill.ca/.
Vue d'ensemble
Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.
Terms: Automne 2024, Hiver 2025
Instructors: Jo, Myung-Soo (Fall) Mookerjee, Sid (Winter)
