Updated: Mon, 10/07/2024 - 21:42

From Saturday, Oct. 5 through Tuesday, Oct. 8, the Downtown and Macdonald Campuses will be open only to McGill students, employees and essential visitors. Many classes will be held online. Remote work required where possible. See Campus Public Safety website for details.


Du samedi 5 octobre au mardi 8 octobre, le campus du centre-ville et le campus Macdonald ne seront accessibles qu’aux étudiants et aux membres du personnel de l’Université McGill, ainsi qu’aux visiteurs essentiels. De nombreux cours auront lieu en ligne. Le personnel devra travailler à distance, si possible. Voir le site Web de la Direction de la protection et de la prévention pour plus de détails.

CMR2 648 Marketing Research and Reporting (3 unités)

Offered by: Global & Strategic Comm. (École d'éducation permanente)

Vue d'ensemble

Marketing : Review of statistics, with emphasis on key concepts required to understand and report marketing information. Overview of qualitative and quantitative data collection techniques and interpretation of secondary on-line research. Focus on Facebook and Google analytics and insights.

Terms: Automne 2024

Instructors: Letovsky, Steven (Fall)

  • Not open to students who have taken CMR2 548.

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