Minerva Class Scheduling Visit Minerva Class Schedule for course dates & times.

McGill.ca / Vue d'ensemble / All Courses
important

Note: This is the 2022–2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or jump to the newest eCalendar.

CMR2 564 Marketing Communications: A Strategic Approach (3 unités)

Offered by: Global & Strategic Comm. (École d’éducation permanente)

Vue d'ensemble

Marketing : Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.

Terms: Hiver 2023

Instructors: Gardner Gregory, Kevin (Winter)

Back to top