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Note: This is the 2022–2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or jump to the newest eCalendar.

MRKT 459 Retail Management (3 unités)

Offered by: Gestion (Faculté de gestion Desautels)

Vue d'ensemble

Marketing : Principles and methods of marketing management as applied to retailing, including strategy and tactics: market structure; consumer behaviour; competition; financial management; human resources planning; promotion; presentation; merchandising; operations; pricing; planning and attaining retail profits. Lectures, text material, outside reading, planned retail visiting, cases.

Terms: Automne 2022, Hiver 2023

Instructors: Lamothe, Marie Josee (Fall) Lamothe, Marie Josee (Winter)

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