Minerva Class Scheduling Visit Minerva Class Schedule for course dates & times.

McGill.ca / Vue d'ensemble / All Courses
important

Note: This is the 2022–2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or jump to the newest eCalendar.

MRKT 456 Business to Business Marketing (3 unités)

Offered by: Gestion (Faculté de gestion Desautels)

Vue d'ensemble

Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.

Terms: This course is not scheduled for the 2022-2023 academic year.

Instructors: There are no professors associated with this course for the 2022-2023 academic year.

Back to top