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CPRL 510 Fundamentals of Public Relations (3 unités)

Offered by: Global & Strategic Comm. (École d’éducation permanente)

Vue d'ensemble

Relations publiques : Survey and history of public relations practice, its various sub-specialties and its role in the organizational structure. Theories of communication and applications of theoretical knowledge in the field. Recent trends and best practices in both private and not-for-profit sectors. Professional ethics and associations.

Terms: Automne 2022

Instructors: Papastefanou, Nicolette (Fall)

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