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MUPD 200 Introduction to Music Marketing (3 credits)

Offered by: Music Research (Schulich School of Music)


Music Professional Development : Business models for monetizing music effectively in the digital era; music marketing fundamentals; music value chain; traditional and new marketing tools; publicity, advertising and promotion; the e-press kit; touring and merchandising; online distribution; social network marketing strategies; rebirth of video content; viral marketing; marketing for subscriptions, wireless; global perspectives.

Terms: Winter 2023

Instructors: De Four-Wyre, Stephen (Winter)

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