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Certificat d'études supérieures (Cert. étu. sup.) en marketing numérique (15 unités)

Offered by: Développement de carrière et perfectionnement professionnel     Degree: GC-DMK

Program Requirements

Le certificat d’études supérieures en marketing numérique a été conçu pour les étudiants souhaitant parfaire leurs compétences et leurs connaissances actuelles en marketing pour se spécialiser dans l’environnement numérique dynamique. Le programme vise à offrir aux étudiants ayant déjà des connaissances en marketing l’occasion de bien connaître les bases théoriques, les outils et les habiletés requises pour déployer les stratégies numériques, mesurer leur succès, interagir avec les consommateurs, effectuer du référencement naturel, optimiser l’expérience utilisateur et concevoir une stratégie de marketing numérique qui s’harmonise à la mise en marché traditionnelle. Le programme comporte quatre cours obligatoires et un cours complémentaire.

Cours obligatoires (12 unités)

  • CMIS 543 Digital Customer Experience (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Gestion des systèmes d'information : Covers the fundamental techniques for understanding, analyzing and optimizing customer experience on digital platforms. Explores best practices in designing and optimizing conversion actions in an online business. Management of customer data and confidentiality.

    Terms: Hiver 2022

    Instructors: Mottaghi, Hoda (Winter)

  • CMIS 544 Digital Marketing Automation, Planning and Technology (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Gestion des systèmes d'information : Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.

    Terms: Hiver 2022

    Instructors: Mottaghi, Hoda (Winter)

  • CMIS 549 Digital Media and Search Engine Optimization (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Gestion des systèmes d'information : Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.

    Terms: Automne 2021

    Instructors: Harrisson-Boudreau, Jean-Philippe (Fall)

  • CMR2 573 Digital Marketing Communications (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Marketing : Applies a strategic approach to developing and measuring a digital marketing communication strategy for various platforms and channels aligned to the traditional marketing communications mix. Covers how to leverage best practices to optimise online community building, conversion, and customer experience through digital channels in an integrated marketing communication strategy.

    Terms: This course is not scheduled for the 2021-2022 academic year.

    Instructors: There are no professors associated with this course for the 2021-2022 academic year.

Cours complémentaire (3 unités)

3 unités parmi les cours suivants :

  • CGM2 510 Project Management: Tools and Techniques (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Gestion : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.

    Terms: Automne 2021, Hiver 2022

    Instructors: Chasse, Andrew; Samia, Maroun (Fall) Gauthier, Sylvain (Winter)

    • Restrictions: Open to students currently in a program. Not open to Special Students.

    • **Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the fourth lecture day.

  • CMR2 542 Marketing Principles and Applications (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.

    Terms: Automne 2021, Hiver 2022

    Instructors: Dellar, Mary (Fall) Letovsky, Steven (Winter)

  • CMR2 548 Processes of Marketing Research (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Marketing : Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.

    Terms: Automne 2021

    Instructors: Letovsky, Steven (Fall)

  • CMR2 590 Topics in Marketing (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Marketing : Specialized course covering an advanced topic in the marketing area selected from current issues or themes in literature.

    Terms: This course is not scheduled for the 2021-2022 academic year.

    Instructors: There are no professors associated with this course for the 2021-2022 academic year.

    • Note: Content will vary from year to year.

  • CPL2 552 Strategic Management (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Politique : Includes analysis of major forces driving organizations, explores mission development, goal selection, corporate strategy, policy formulation for the benefit of all stakeholders. Discusses situations confronting senior managers in the competitive environment, includes topics such as the identification and evaluation of strategic alternatives, the management of control processes for increased productivity, etc.

    Terms: Automne 2021, Hiver 2022

    Instructors: Hollingworth, Mark (Fall) Hollingworth, Mark (Winter)

    • Prerequisite: Advanced student

Ou tout autre cours de niveau 500 ou 600 offert et approuvé par l'unité du Développement de carrière et perfectionnement professionnel.

School of Continuing Studies—2021-2022 (last updated mai. 27, 2021) (disclaimer)
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