RETL : Fundamentals of marketing communications and advertising. Setting budgets and media allocation. Strategic objectives for digital media communications. Storytelling and creative content. Paid, owned, and earned media. Metrics and productivity. Controlled and quasi-experimentation. Launching digital multi-media campaigns and monitoring their performance.
Terms: This course is not scheduled for the 2021-2022 academic year.
Instructors: There are no professors associated with this course for the 2021-2022 academic year.
Restrictions: Open only to Master's students within the Desautels Faculty of Management