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MRKT 671 Advanced Marketing Analytics (1.5 unités)

Offered by: Gestion (Faculté de gestion Desautels)

Administered by: Études supérieures et recherch

Vue d'ensemble

Marketing : The course will introduce students to advanced marketing analytic techniques available to managers and give them hands-on experience on using these with actual datasets. The major learning vehicle will be lectures with step-by-step exposition of analytical techniques with actual data. These will be then complemented with cases involving data analysis. Topics covered include customer and product analytics techniques.

Terms: This course is not scheduled for the 2021-2022 academic year.

Instructors: There are no professors associated with this course for the 2021-2022 academic year.

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