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MRKT 658 Marketing Intelligence (3 unités)

Offered by: Gestion (Faculté de gestion Desautels)

Administered by: Études supérieures et recherch

Vue d'ensemble

Marketing : Marketing intelligence is essential for maximizing returns on marketing investments. This course covers the cutting edge techniques and tools available for generating marketing intelligence and provides practice on how to leverage this knowledge to make effective marketing decisions. Lectures and case study format is followed.

Terms: Hiver 2022

Instructors: Ma, Yu (Winter)

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