Marketing : Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.
Terms: Automne 2021, Hiver 2022
Instructors: Haruvy, Ernan (Fall) Dracopoulos, George (Winter)
Prerequisite: MGCR 352
Restrictions: Open to U2 and U3 students.