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MGCR 638 Marketing Management (1.5 unités)

Offered by: Gestion (Faculté de gestion Desautels)

Administered by: Études supérieures et recherch

Vue d'ensemble

Tronc commun de gestion : A comprehensive overview of the fundamental principles of marketing. The primary focus is on understanding customers and creating value by offering solutions to their problems that can be branded, communicated and distributed using an omnichannel approach. Appreciate Marketing importance for business, and how to design winning marketing plans for organizations.

Terms: Automne 2021

Instructors: Vakratsas, Demetrios (Fall)

  • **Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the fourth lecture day.

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