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INSY 670 Social Media Analytics (1.5 credits)

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Information Systems : Methods and tools to leverage the power of social media, with a focus on a variety of questions ranging from strategic to operational matters pertaining to firms’ social media initiatives, metrics to capture relevant outcomes, and predictive analytics to link social media chatter to business performance.

Terms: This course is not scheduled for the 2021-2022 academic year.

Instructors: There are no professors associated with this course for the 2021-2022 academic year.

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