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INSY 448 Text and Social Media Analytics (3 credits)

Offered by: Management (Desautels Faculty of Management)


Information Systems : The unlimited opportunities that exist today to leverage the power of user generated content analytics, focusing on questions ranging from strategic to operational matters pertaining to a firm’s social media initiatives, metrics to capture relevant outcomes, and predictive analysis to link social media chatter to business performance.

Terms: Winter 2022

Instructors: Yoo, Chang (Winter)

  • Prerequisite: MGCR 331

  • Restriction(s): Open only to U2 and U3 students.

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