Information Systems : The unlimited opportunities that exist today to leverage the power of user generated content analytics, focusing on questions ranging from strategic to operational matters pertaining to a firm’s social media initiatives, metrics to capture relevant outcomes, and predictive analysis to link social media chatter to business performance.
Terms: Winter 2022
Instructors: Yoo, Chang (Winter)
Prerequisite: MGCR 331
Restriction(s): Open only to U2 and U3 students.