MRKT 453 Integrated Mktg Communications (3 credits)

Offered by: Management (Desautels Faculty of Management)


Marketing : Elements of an integrated marketing communications plan that engages consumers across different touch points, and achieves the communication objectives of the brand.

Terms: Fall 2018, Winter 2019

Instructors: Vakratsas, Demetrios (Fall) Vakratsas, Demetrios; Cyrius, Fabienne (Winter)

  • Prerequisite(s): MGCR 352

  • Note: Continuing Studies section-check Calendar

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