Management Policy : Firms face difficulties in developing new products. This course examines the new product development process to understand why problems occur and what managers can do. Topics include the creative synthesis of market and technology; the coordination of functions; and the strategic connection between the project and the strategy.
Terms: Fall 2018, Winter 2019
Instructors: Vit, Gregory Bryan (Fall) Vit, Gregory Bryan (Winter)
Restriction: Open to U2, U3 students only