MRKT 657 Customer Insights (3 credits)

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : Frameworks, concepts, and tools for gaining insights into customers, and using these insights to develop effective marketing programs.

Terms: Fall 2017, Winter 2018

Instructors: Ashesh Mukherjee (Fall) Ashesh Mukherjee (Winter)

  • Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the first lecture day and withdrawal is the second lecture day.