MGCR 352 Marketing Management 1 (3 credits)

Note: This is the 20132014 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Management (Desautels Faculty of Management)


Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Terms: Fall 2013, Winter 2014, Summer 2014

Instructors: Anne-Sophie Chaxel, Emine Sarigollu, Fabienne Cyrius, Charles Royce, Hamid Etemad (Fall) Chun Qiu, DaHee Han, Thomas Dotzel, Ralph Nobel (Winter) Sumitra Auschaitrakul, Bruno Delorme (Summer)

  • Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management