MRKT 452 Consumer Behaviour (3 credits)

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Offered by: Management (Desautels Faculty of Management)


Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.

Terms: Fall 2012, Winter 2013, Summer 2013

Instructors: Paul Mirshak, Elana Michelle Cooperberg, Ashesh Mukherjee (Fall) David Lewis Moscovitz, Elana Michelle Cooperberg (Winter) Charles Royce (Summer)