CPRL 220 Fundamentals of Fund-Raising (3 credits)

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Offered by: Career & Professional Develop (School of Continuing Studies)


Public Relations : Current status of fund-raising and philanthropy in Canada. Donor motivations, strategies for attracting support from different donor audiences, development of fund-raising campaigns for not-for-profits, charitable foundations, para-public and public-sector organizations. Role of donor organizations. Theoretical knowledge, technical skills and ethical considerations.

Terms: Summer 2013

Instructors: Nowak, Anita (Summer)