CBUS 012 Fundamentals of International Marketing (14 CE units)

Note: This is the 20122013 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Business : An overview of the key considerations for businesses and entrepreneurs who want to expand their markets globally. Practical hands-on exposure to marketing challenges, key strategic issues that confront international marketers and the impact of technology on the marketing world. Case studies will demonstrate the important role that cultural and environmental issues play in making sound international marketing decisions.

Terms: This course is not scheduled for the 2012-2013 academic year.

Instructors: There are no professors associated with this course for the 2012-2013 academic year.