CBUS 007 Fundamentals of Marketing (14 CE units)

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Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Business : This course will provide an overview of the fundamental concepts, theories, and approaches in marketing. Topics include: basic marketing concepts, market analysis, market research, marketing strategies, product, promotion, positioning, price and distribution. Readings and cases are used to help students apply these concepts in a variety of business settings.

Terms: Winter 2013

Instructors: Andrew Chasse (Winter)