Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.
Terms: Fall 2010, Winter 2011
Instructors: Hamid Etemad (Fall) Hamid Etemad (Winter)
- Prerequisites: MGCR 382 and MGCR 352
- Formerly MGMT 483